Associate your brand with a new artistic and cultural space in Barcelona
The project
20 December 2022 marked the start of a new permanent exhibition space in the city of Barcelona, with a regular programme of temporary exhibitions of major international art collections. The Palau Martorell is a privately-led project driven by cultural managers with a broad and distinguished track record in the art world.
The mission
The Palau Martorell is a versatile space created to complement Barcelona's rich cultural fabric and to become a genuine cultural and artistic driver for the city. A firm commitment to enriching Barcelona's cultural offering through exhibitions of the great masters of art history.
The real value of partnering with the Palau
Audience, reach and impact: the figures a brand gains by associating itself with our programme.
Now and next
Partnering with the Palau Martorell means partnering with a continuous programme, with several moments of communication, opening and activation throughout the year.
En el mar de Sorolla
With literary curatorship by Manuel Vicent
86 masterpieces by the Valencian painter, in collaboration with the Museo Sorolla — one of the largest Sorolla exhibitions ever held in Barcelona.
Steve McCurry · Icons
Curated by Biba Giacchetti
The work of one of the great names in contemporary photography: from iconic portraits to scenes of everyday resilience.
Petr KVÍČALA
The 2026–2027 season opens with the work of Czech artist Petr KVÍČALA, where geometry and the rhythm of the line take over the space.
Exhibitions of the great masters of art
In little more than two years, the Palau Martorell has established itself as a cultural landmark of the city with exhibitions of great prestige.
Great masters
- Sorolla21.12.22 – 05.03.23Museo Fundación Sorolla
- Mucha05.07.23 – 15.10.23Mucha Foundation
- Chagall31.10.23 – 01.04.24Comité Chagall
- Japanese art09.05.24 – 27.10.24Loval Antiques
- Botero14.02.25 – 20.07.25Fundación Botero and Arthemisia
Contemporary artists
- Francesc Fàbregas05.07.23 – 15.10.23En Directe
- Matteo Pugliese31.10.24 – 01.04.24
- Fernand Léger06.12.24 – 23.01.25
More than sponsoring culture: a value proposition for your company
01Brand relevance
Associating your brand with a quality cultural project brings prestige, visibility and a positive territory of communication.
02Connection with Barcelona
A link with one of Europe's leading cultural and tourist destinations, from a singular location in the historic centre.
03Corporate relations
Experiences for clients, teams, stakeholders and strategic guests, in an exclusive setting.
04Cultural commitment
Genuine support for bringing first-rate cultural projects to the city.
Partnering with the Palau Martorell is not only visibility: it is a platform for building brand, relationships and reputation.
What your brand gains with the Palau Martorell
A practical tool for marketing, communication and institutional relations teams.
Visibility
Brand presence in the spaces, on the website, in materials, campaigns, catalogues and communications.
Experiences
Private visits, openings, cultural gatherings and exclusive proposals.
Hospitality
Events for clients, employees, sales teams, partners or stakeholders.
Content
Joint campaigns, digital pieces and activations linked to the exhibitions.
Every partnership is unique and is tailored to the brand's communication, relationship and positioning goals.
Choose the format that best fits your brand
A stable partnership with the whole project, or a collaboration focused on a single exhibition.
Annual partnership
From €20,000A stable association with the Palau Martorell and its programme throughout the year. Designed for brands seeking continued cultural engagement, visibility, hospitality and lasting relationships with clients and stakeholders.
- Collaborator · €20,000Institutional visibility, tickets, guided visits and access to cultural and corporate benefits.
- Sponsor · €40,000Enhanced institutional presence, more experiences and corporate benefits for clients, teams and guests.
- Principal sponsor · €75,000Maximum association, priority visibility, premium experiences and the option of an exclusive activation, with sector exclusivity.
Exhibition partnership
From €15,000A collaboration linked to a specific exhibition: it associates the brand with an artist, a theme or a particular project, concentrating activation and communication over the run of the show.
- When it makes senseWhen the brand has an affinity with an artist, a theme, a territory or a campaign moment.
- What it can includeVisibility in the exhibition materials, invitations, private visits, the opening and content.
- How it is valuedAccording to the length of the show, expected visitors, the campaign, exclusivity and level of presence.
Three levels of support
Each level gives access to a growing set of benefits in visibility, protocol and cultural experiences for your company.
Collaborator
- Logo and sponsorship category on the main panel in the entrance hall and on the website.
- Logo in newsletters and institutional communications.
- 2 invitations to the opening per exhibition.
- 25 free tickets per exhibition.
- 1 guided tour during opening hours (up to 20 people) per exhibition.
- 1 private guided tour behind closed doors (up to 40 people) with a glass of cava.
- Preferential rate with a 30% discount on hire of the Club Palau Martorell.
Sponsor
- Logo and sponsorship category on the main panel in the entrance hall and on the website.
- Logo in newsletters and institutional communications.
- 4 invitations to the opening per exhibition.
- 50 free tickets per exhibition.
- 2 guided tours during opening hours (up to 20 people) per exhibition.
- 2 private guided tours behind closed doors (up to 40 people) with a glass of cava.
- Preferential rate with a 40% discount on hire of the Club Palau Martorell.
Principal sponsor
- Logo and sponsorship category on the main panel, on the website, in newsletters and on all press and campaign graphic materials (posters, buses, brochures…).
- Logo and sponsorship category in the in-house exhibition catalogues, with 5 free catalogues per exhibition.
- 10 invitations to the opening per exhibition.
- 150 free tickets per exhibition.
- 2 guided tours during opening hours (up to 40 people) per exhibition.
- 2 private guided tours behind closed doors (up to 60 people) with a glass of cava.
- Free hire of the Club Palau Martorell for 2 private events and a 50% discount on additional hires.
Benefits by level
| Collaborator | Sponsor | Principal sponsor | |
|---|---|---|---|
| Institutional image and communication | |||
| Logo and category on the main panel in the entrance hall | Yes | Yes | Yes |
| Logo and category on the website | Yes | Yes | Yes |
| Logo in newsletters and institutional communications | Yes | Yes | Yes |
| Exhibition image and communication | |||
| Logo on all press materials | Yes | ||
| Logo on all campaign graphic materials | Yes | ||
| Exhibition catalogue | |||
| Logo and category in the in-house catalogues | Yes | ||
| Free catalogues provided | 5 per exhibition | ||
| Invitations | |||
| Tickets to the official opening per exhibition | 2 | 4 | 10 |
| Free tickets per exhibition | 25 | 50 | 150 |
| Guided and private tours | |||
| Guided tour during opening hours per exhibition | 1 (up to 20) | 2 (up to 20) | 2 (up to 40) |
| Private guided tour behind closed doors with cava | 1 (up to 40) | 2 (up to 40) | 2 (up to 60) |
| Events | |||
| Free hire of the Club Palau Martorell for private events | 2 events | ||
| Preferential rate on hire of the Club Palau Martorell | 30% discount | 40% discount | 50% discount |
Let's make your brand part of culture
Tell us about your goals and we will prepare a tailor-made sponsorship proposal.
- [email protected]
- +34 680 709 373
- Carrer Ample, 11 · 08002 Barcelona
- www.palaumartorell.com